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Brands are obsessed with boys and beauty. Is this a passing trend?

(Photo courtesy of Instagram)Last October, the beauty world exploded with the news that CoverGirl had chosen James Charles [https://www.youtube.com/channel/UCucot-Zp428OwkyRm2I7v2Q]– a relative newcomer to the YouTube scene – to be a brand ambassador, and its very first male face. Many applauded the brand for its progressive...

This is what happened when we threw our first-ever beauty bash

“Wait, did I find very good light?” a partygoer said as he snapped a selfie at our Boy Beauty Bash this past Friday. As if that was a real question. One, YASSSS, indeed, he did find his best light, his lips pursed, his face tilted with his cheekbones radiating at...