Features

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6 Gen Z beauty influencers on how to disrupt a $532 billion industry

by Madison Marsh in Features

Beauty influencers have been the foundation of the industry for over a decade, but a new generation is on the rise as the most influential group on social media. Gen Z, born between 1997 and 2015, has a combined spending power of over $140 billion [https://www.businessinsider.com/retail-courts-gen-z-spending-power-over-140-billion-2020-1]...

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