Olivia Cefalu

This brand wants to share profits with you.

The influencer market has reached fever pitch. With so many #ad #sponsored #partner posts, it seems as if every brand has put most of their marketing dollars into influencers. No surprise to anyone then, that it’s a $9.7 billion industry [https://influencermarketinghub.com/influencer-marketing-benchmark-report-2020/] . But what’s the...

How to afford skincare when you’re broke AF

To all the beauty-obsessed who ball on a budget, we admire the hustle. The process of building your skincare routine can be an intimidating process. Do I need a toner and an essence? Is a night cream needed if I already have a day cream? Besides figuring out your skin...