David Yi is the co-founder of Very Good Light and the gender-inclusive beauty brand good light. He is the author of Pretty Boys, the history of men, masc-identifying folx, beauty and masculinity.
We didn’t need Google Trends [https://www.google.com/trends/yis/2016/US] to tell us how obsessed we are with our hair. We love hair here at Very Good Light just as much as you do. We know this because some of our biggest topics here so far...
I once watched a Korean variety show when a Korean pop star admitted to using deodorant. The entire audience proceeded to erupt in laughter. “You use deodorant? Poor thing,” a female announcer went on to say. “You must really smell.” It was a conversation that was completely jarring to me...
