David Yi

David Yi

David Yi is the co-founder of Very Good Light and the gender-inclusive beauty brand good light. He is the author of Pretty Boys, the history of men, masc-identifying folx, beauty and masculinity.

453 posts

Meet the faces behind New York’s first genderless store

by David Yi in Look

(Photo by David Yi/Very Good Light)Is the world ready for a genderless present? That’s what Rob Smith, founder and CEO of The Phluid Project, a genderless retail store in NYC, is banking on. The 53-year old fashion executive behind brands like Patricia Field’s, American Apparel, Victoria’...

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